“WeClick delivered a truly elegant solution and user experience of which we are very proud.”
WeClick Media conducted a full rebrand of the Internet Advertising Bureau (IAB) website in order to incorporate its content management system, customer management software and event payment and fulfilment systems.
Using the latest design and UX trends, several IAB websites were included under one domain name to create a clean, fully-responsive site that relies on brand colours to define sections.
The launch of the new website saw a 57% increase in traffic on both desktop and mobile in its first year. Engagement also improved year on year, with bounce rate decreasing and average user sessions increasing across all platforms.