Block of flats insurance

Deacon, a leading expert in insuring blocks of flats, asked WeClick Media to redesign and build its website. The company wanted to bring its products to the fore while highlighting its expertise to increase brand trust and credibility.

We created a fully-responsive website that makes the products the centre of the experience. This meant interlinking with an off-site quote generation tool Deacon already had in place. It also required the creation of a simple UX so customers could feel guided through the journey.

A full responsive website

We also worked with the Deacon team to mould a knowledge hub, consisting of FAQs, news articles, guides and team member profiles, so customers could build trust in the company.

To ensure the new site didn’t see the usual drop in traffic, we’ve been working on an SEO campaign with Deacon.

This campaign has moved 29 keywords into the top three spots on Google and ensured natural search traffic to the new site has remained steady YoY. This has put us in an ideal position to dramatically grow SEO traffic over the next 12 months.

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